New paper from pace lab connects cycling and behavioural economics

This study determined if cycling-specific active transportation (AT) was sensitive to the behavioural economics heuristic “The Fresh Start Effect”, with the beginning of a work week being temporal landmark for cycling to work. We partnered with out local coffe Parlour, the City of Winnipeg, Hydro Manitoba and the Active Living Centre @ U of M to document a distinct Fresh Start Effect for Active Transportation that mirrors the original Fresh Start Effect reported for gym memberships. We also expand this to coffee purchasing behaviour to highlight an individual behavioural heuristic that drives a population-level trend in active transportation. Published in the International Journal of Behavioural Nutrition and Physical Activity, this was a labour of love for PACE Lab SMART cities trainees Nika Klaprat and Isaak Fast and analyst Shamsia Sobhan. Congrats to all and our loyal partners/knowledge users. Read the full paper here